Meet Your Hosts
Erik Martinez
CEO & Owner / Digital Velocity
Erik is the CEO & OWNER of Digital Velocity, a digital marketing and website development agency. As an accomplished digital marketer, his in-depth knowledge spans paid and organic search engine marketing, email marketing, website development and management, digital data-mining and analysis, and direct marketing. Erik has succeeded in managing direct and digital marketing programs for multi-channel retailers in niche home décor, running enthusiast, women’s luxury apparel, food gifts, agricultural products, and business-to-business lead generation.
Latest Episode
Episode 104: Nobody Starts Confident — Pat Barry and Erik Martinez on Building Real AI Capability
In Episode 104 of the Digital Velocity Podcast, Pat Barry joins Erik Martinez for a fast-moving, practical conversation about how to build “individual capability with AI” as the foundation for stronger teams.
Rather than treating AI like a one-time experiment, Erik and Pat focus on how capability is built through repetition, discipline, and real workflow reps (repetitions). Pat shares how his learning process evolved from “watching videos on YouTube” and “Googling stuff” to using LLMs like Gemini or Chat GPT for guided learning: “I just tell it what I wanna learn, and then I tell it, ask me more questions so I can, kind of tailor this to myself.”
A major theme is the reality of time constraints for marketers, agency leaders, and DTC operators juggling “a bajillion things on your plate.” Pat breaks down how he makes progress anyway: “I use time boxing,” and “I’ll block off just an hour on my calendar,” then stick to it. Erik ties the mindset back to coaching, reminding listeners that “you gotta do more reps” to actually improve, whether it’s “short hops” at work or getting better outputs from AI.
Listeners will learn:
- How to use LLMs for guided learning by having them “ask me more questions”
- Why “going and doing” beats passive consumption when AI changes constantly
- How “time boxing” creates space to practice without adding chaos to your week
- Why confidence is built through iteration and verification — not perfect first prompts
- How individual capability becomes the bedrock for scaling AI across a team
If you’re leading a DTC brand, running an agency, or managing a marketing team, Episode 104 is a must-listen for anyone who wants AI adoption to translate into real execution — not tool overload. As Pat puts it, “You’re never gonna start unless you start doing.”
