Welcome to the
Digital Velocity Podcast
About The Podcast
Welcome to the Digital Velocity Podcast… a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us.
Hosts Erik Martinez, CEO & OWNER of Digital Velocity, and Tim Curtis, Chief Strategy Officer at NaviStone, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
Latest Episode
Episode #85: Forecasting the Future: AI-Powered Marketing Measurement with Pat Barry
In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data.
From McDonald’s digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence.
Whether you’re a Chief Marketing Officer building next year’s budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into:
• Why most digital data is not as accurate as you think—and how to manage it
• How synthetic data can simulate realistic scenarios for forecasting and strategy
• Ways to test AI-generated forecasts for precision using statistical models
• What every DTC brand must know about attribution, consent loss, and multi-device journeys
Tune in to learn how to use AI as your data ‘time machine’—not just for insights, but for impact.
Contact Us
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