Welcome to the
Digital Velocity Podcast
About The Podcast
Welcome to the Digital Velocity Podcast… a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us.
Hosts Erik Martinez, CEO & OWNER of Digital Velocity, and Tim Curtis, Chief Strategy Officer at NaviStone, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
Latest Episode
Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke
In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences.
Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys.
Whether you’re a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue.
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