What would happen if you had a version of yourself available every morning that already knew your values, your blind spots, and the two or three things that actually need your attention today?

In Episode 106 of the Digital Velocity Podcast, Erik Martinez sits down with Joe Newberry, founder of ExecClone.com, to explore how AI is changing the way high-functioning leaders work. Joe brings a background in tech, finance, and sales leadership to a practical question most business owners avoid asking out loud: how much of what I do every day actually requires me?

Joe tracked his own time and behaviors down to the minute across a 30-day period and found he was only hitting his top three strategic priorities about 40% of the time. The remaining 60% was consumed by what he calls the urgent box, fires, repetitive input requests, and administrative tasks that did not require his level of experience. That data became the foundation for Exec Clone.

The conversation covers the core concept of building an AI “clone” as a leadership tool, including how the True Mirror operating system onboards a user with over 150 personality and values-based questions to create a digital Chief of Staff anchored in who you are and who you are trying to become. Erik and Joe discuss the difference between an AI that knows your most recent conversations and one that holds your past, present, and 10-year goals in memory at once. They explore the concept of emotional drift.

The episode also addresses data security and Joe walks through how ExecClone handles sensitive personal data differently than most cloud-based AI agents, including the option to run the system on encrypted hardware shipped directly to the client.

For agency owners and business leaders who are doing the work alongside their teams, this episode offers a grounded look at what it means to use AI not just as a productivity tool but as a real accountability partner.