Episode 94 - Brady Skye

Erik Martinez:Welcome back to the Digital Velocity Podcast. Today we're diving into video content creation and how AI is or isn't assisting with the process. Joining us today is Brady Skye, an award-winning filmmaker whose recent documentary Beyond the Ruins is airing on Amazon and received the best feature documentary at the Orlando Film Festival and the travel film Fest. Brady has also produced thousands of videos and commercials featured on networks like MTV, NBC Sports and ESPN. Brady, welcome to the show. It's [00:01:00] great to have you with us.

Brady Skye: Thank you so much for having me. I'm excited. It's a very exciting topic.

Erik Martinez: Yeah, I think it's really interesting when you study the statistics behind video consumption. How much video content the average US adult consumes in a day. On average, the average US adult consumes six hours of video content.

Brady Skye: Wow.

Erik Martinez: And if I were to guess, and I don't have the actual statistics, but just observing my kids who are in their early twenties, they probably consume a bit more than that on average.

Brady Skye: Yeah. Yeah. I wouldn't be surprised.

Erik Martinez: That has impact on what we do as marketers and how we should be potentially approaching the world. But hey, before we start diving into all that fun stuff, do you mind telling us just a little bit about your background and experience?

Brady Skye: Sure, absolutely. I have been in the ad agency landscape since [00:02:00] 2013. Going back before that, I've always been an artist starting with music and classical music, classical pianist, and switched over to visual arts sometime in high school and college. And then once I got into the medium of film, I really got hooked on filmmaking and I started doing commercials and music videos... sort of worked my way into the industry through working with other ad agencies and helping them with cinematography and also the editorial for like commercials. I also did the TV commercials for the PGA tour for a few years, as a producer and editor, and also shot some things for them. I also did about a hundred cinematic wedding films, like for couples, and did that for four or five years. I do some graphic design as well. As the creative director for Meerkat Media Group here in St. Augustine, I'm overseeing a lot of the creative things that we do in terms of design and [00:03:00] photography and all the video and filming that we're doing. So, very much in the commercial side of things, but also working toward the entertainment side. And working on a couple of screenplays, and then just did this documentary that's out on Amazon Prime. That was a three year project, so I'm really into the narrative storytelling and longer format as well.

Erik Martinez: That's awesome. And I know when we talked a couple months ago, we were talking about your experimentation with aI in filmmaking

And obviously AI is a big hot topic. There's lots of things it can do. There's lots of things it still struggles to do. It's changing every single week, not even every week, probably every single day something new is happening in the space. From your perspective, what are the most exciting or practical use cases for AI in filmmaking? And especially when it comes to [00:04:00] marketing and brand storytelling?

Brady Skye: This is such a big topic, there's so many variables. I've spent a lot of time experimenting with ai, but I also had to make time for that to be able to do it, and then also have the computing power and a computer good enough to do some of these things.

It is changing rapidly and getting better every single week. I don't even really try to keep up with it on a weekly basis at this point. I try new tools as they come and see what they're capable of. Some of the exciting things that it can do, I would say it's excelling at still imagery at this point.

Depending on your prompting, you can try to get it to do what you're looking for. And then ultimately it's gonna be up to you to decide if it's good or not because these things are so nuanced, the AI doesn't quite always understand what exactly you're looking for. And then you have to decide, is this something I would put out into the world?

In [00:05:00] terms of video, like it's helping a lot with voiceover, being able to do some voiceover work that actually sounds natural, it's getting pretty good at that. Sometimes we'll have to do multiple takes to try to get it to say certain words the right way or play around with prompting.

And then also it can take longer videos and cut them down into shorter videos. It can transcribe things very quickly into different languages even now, which is really cool. And it can assist with like, all kinds of things as far as script writing, of course, storyboarding, like mood boards, it can do things automatically, like Da Vinci Resolve, which we use

for editing has a lot of built-in AI tools. You're starting to see these tools be more built into the software and less like something that you have to buy separately.

Everybody talks about Chat GPT for a reason. We use that a lot. Not so much for video, but a lot of, [00:06:00] concept art or even trying to get it to make logos and then assist with brainstorming and writing and organizing ideas. But very rarely are we using anything that chat GPT does, like right out of the gate. We always have to work with it and it still takes hours to get it to do what you're looking for so it's just a matter of did it save you time to get the result you were looking for?

Erik Martinez: And I think that's right. Working with these tools, chatGPT in particular, every single day. And there are some times I do stuff in it just to see if I can do it, but it doesn't necessarily save me any time initially. I was just working on a project over the weekend. Something I've done for many years. This was a data project and it probably took me almost twice as long to do the first iteration in chatGPT, but I have to do this iteration like five times. [00:07:00] The next four. Bam. It took me a little bit more upfront, and then bam, on the backside, the next few iterations were like little minor tweaks to the prompts, and I now know going forward that I'll be able to use it. And I thought that was interesting.

How do we use AI to help us create emotionally resonant content for the audience? Whether it's commercial or a short video that you might post on YouTube, or even something a little bit longer, maybe not a feature length film where you gotta string a whole lot of things together, but maybe for that shorter form content that's more relevant to a marketing and advertising.

Brady Skye: I'm gonna say absolutely yes, it can be used for that. But, film and the cinematic arts medium is just so nuanced that it's [00:08:00] ultimately up to the person who is creating this piece. Even if you're using AI to decide if it is authentic or feels authentic, or does it make somebody feel a certain way?

Like, when you watch a movie, oftentimes they have different emotions in there and you kind of leave at the end of the film like feeling a certain way. So does that piece of content make you feel a certain way?

I personally don't think that AI has a human soul at this point. And I I think it's having a hard time with all the, those human nuances. But that's not to say that, it is learning more and more about us every single day. And I think within 10 to 15 years, I think it'll know you and I probably better than we know ourselves.

And as these agents roll out, they're gonna just be studying like the way the [00:09:00] humans move in space and our emotions. And it could become more nuanced over time. But there's really no telling if that's or when that's gonna happen. But also do we wanna live in that in a world where everything is generated and humans are not being fully creative anymore. Definitely not for me.

But what does that look like from a business standpoint? We're in like the AI gold rush right now and everybody's trying to make money off of it, right? But do we really want to be in a world where like we are just generating things?

'Cause to me, if humans are not doing art like then we're pretty much just robots. If we're not doing art and science.

Erik Martinez: It's interesting, I mentioned this in the last podcast I recorded, but I'm reading a book [00:10:00] by professor Ethan Mollick out of Wharton School of Business. And he's a professor of business and innovation and he's become one of the most respected figures when it comes to evaluating AI models in the marketing and business landscape. And it was really interesting reading his book. He wrote this in 2023, and I'm reading it and I'm sitting here resonating with everything he's saying because everything he was saying back then, it's still true today. And one of the things that he said is he also doesn't believe that AI at the moment is, for lack of a better term, human. It doesn't have that spark of creativity, and he's not a hundred percent sure that it has the intelligence. And emotions are much harder to read.

You show an AI tool a video clip [00:11:00] and say, Hey, describe what happened in that video clip.

And it can do that, right?

Brady Skye: Yep.

Erik Martinez: But if you ask it the question of what were the emotions being portrayed in that video clip,

I'm not sure it could get that. And one of his things, he ran this really interesting experiment where he said, just changing your tone and the way you approach your prompt. Or your question to the AI will elicit a different kind of response.

And, he said, he ran this experiment where he took three different tacks. One was like a very aggressive come on, ai, give me the answer", that's not right type stuff to a more, "Hey I noticed that wasn't correct and here's why, can you fix that?" And he said, and you get these really different outcomes in terms of the response from the ai because it is at [00:12:00] this point, mimicking what we are saying to it. Which has its own in inherent danger. So, I think you're right.

I also have the belief that these tools actually should allow us to be more creative. Allow us the time. One of the hardest things in the creative process is really just being able to think and let your mind wander and come up with the ideas and think about what your viewpoint is on those ideas. And I think viewpoint is something that you can't totally teach a machine. Like you can give it a context, but you can't give it the viewpoint.

When you did your film. Beyond the Ruins, you had a very specific viewpoint and that's unique to you as the director and producer of the art.

But the question can it help [00:13:00] you with that process is still unknown.

Brady Skye: I find it misses a lot of things and it'll always give you an answer it thinks that you want to hear, which another problem. And so I find myself saying, this is great, but you're missing this. It is having such a hard time with all the nuance stuff, especially screenwriting, one of the most nuanced things that you can do. It misses so much. And I'm not saying oh, I'm trying to get AI to write a script, but even just in the brainstorming it's missing so many things, but it can certainly assist with organization and helping you flush out your ideas. So it's, I wouldn't say that it's making me any less creative. It's like, just acting as another me where I feel like I'm bouncing ideas off of myself, but also still coming to my own conclusions. And I'm not letting [00:14:00] AI come to a conclusion for me necessarily. Every now and then it's like, oh, I really like that.

Erik Martinez: Yeah, I think that's an important point because I remember somebody, just a few weeks ago saying, I've got my AI in my work understanding exactly what I'm looking for and it does it and it does it really well. And I'm sitting here going, okay, what about the counterpoint to that?

Brady Skye: Exactly.

Erik Martinez: What's the other angle that you should be looking at? When I went to the Baba conference in May, one of the key points was, we really should be taking a 360 view. So if you have a viewpoint it would be awesome to have the AI kind of gimme the counterpoints to this. So you can really use it to flesh out the ideas the way you said.

Brady Skye: That's exactly what I'm talking about, is playing devil's advocate. It's not doing that enough right now.

Erik Martinez: I think you're absolutely right. And. In his book, Ethan Mollick says [00:15:00] the same thing. The AI wants to give you an answer. It wants to give you an answer that you want to hear.

Brady Skye: Yep.

Erik Martinez: And so you get your own little confirmation bias going if you don't challenge the responses and use your own thought process and your own actual viewpoints to balance it. It's rather fascinating.

So, let's move back into the realm of advertising for a moment. What do you feel like today are some of the biggest challenges of businesses in integrating video content into their marketing programs and then integrating AI into that? What are those hurdles?

Brady Skye: So we look at everything, even in the agency world as, production and post, and there's three different stages pre-production is gonna be coming up with the concepts. So you might be using chat GPT to help you come up with some [00:16:00] concepts. But, at the end of the day, like you're deciding if those are good or not, and are they gonna be executable, and as far as the shooting goes, AI is not this robot yet that's like doing great cinematography and artistry with a camera. I know Boston Dynamics made one that was like acting as a camera operator on a film set. That's fine. But, it's still a brush and like you're the painter.

So it's still a tool and you need to still have a vision and aI's not gonna come up with original visions because it only goes based on what's already been done. Sometimes it can cross two and two together, make a hybrid of something. Maybe it's original, but it also has a really hard time with coming up with what's executable and realistic in a certain timeframe and environment.

So if we come up with an idea for a restaurant to shoot something, AI doesn't understand what the [00:17:00] restaurant looks like, all the variables involved, where the lights are gonna go, how long it's gonna take to shoot that scene, how many people are there, like what their roles are. There's so much that it doesn't understand, so you still have to be a producer and a creative to know like all these different factors involved that it's not gonna understand.

In terms of editing, like I would say that's where it's excelling the most is while brainstorming and pre-production within the editorial, it can take what you've shot and maybe help you edit things a little bit quicker, like I mentioned earlier, in terms of voiceover or if you need to stabilize a shot because it's shaky, it'll do it instantly.

It's making VFXA lot quicker to place in there. It's understanding pixels better and what things look like and how things move. And, so from an editorial [00:18:00] standpoint, it's becoming like an assistant editor and that assistant editor role might be rolled out more and more as we go, but you're still gonna need, like the human to be the creative lead in charge and make sure that the vision is being communicated properly. Can a film crew go from like 20 to five people in terms of ai? Absolutely. But does that change the ultimate vision and goal? I don't think so.

It just might be become more affordable to achieve, but it also requires a lot of creativity. Like, the the creativity hasn't changed in terms of how creative people are. I think there's an extreme need for creativity moving forward, especially in the age of consumerism I don't really watch that much to be honest right now, because any chance I get, I'm [00:19:00] creating something else or like I'm working on my screenplay because it's just what I have to do. But then, on the other side of the coin, like I said earlier, do we want to go to the movies and watch a film that was entirely generated in AI? You'll never find me there.

Why do we even watch social media in the first place? It's cool when it's like authentic and it's real, or we know we're looking at something that somebody spent a lot of time and energy on it , right? But if they didn't spend time and energy on it , I don't care about it at all.

Erik Martinez: And you bring up one of the biggest concerns, right? We are in a society right now that seems to hyper consume. We have very short attention spans.

Brady Skye: And you'll never consume it all.

Erik Martinez: You'll never consume it all. You can't. And we're bombarded. I think the recent statistics I've seen say that we're bombarded by 8,000 impressions of something every single [00:20:00] day. That's a lot.

Brady Skye: A lot of distractions too.

Erik Martinez: Lot of distraction. And then you have all the marketers. Which we're part of that cohort, creating some of this stuff and trying to create more and more of it to get more visibility and more consistency. And so I think one of the questions is, how do we cut through that clutter?

So if I work with some small, medium sized brands that don't do a lot of video advertising and they want to get in, what is the advice to them? How do they get started in this and can they use AI to at least put something together that might be meaningful? What is it that they should be doing? Because I think the challenge is it's so overwhelming and so the tendency is not to do anything.

Brady Skye: Yep, exactly.

Erik Martinez: Either you're all in and you're just plowing through, or you're like I'm so overwhelmed I'm not even gonna start this. So, what's the middle [00:21:00] ground, Brady?

Brady Skye: That's the same thing as dealing with the overthinking. The quote of overthinking leads to failure it's of similar because you overthink everything and then you end up doing nothing. I'm always gonna come back to storytelling and telling a brand story in a certain way that's gonna resonate with their audiences, but being authentic too, and knowing what moves an audience and, getting to the heart and soul of a brand, and how can you communicate that.

If you can use AI to help you do that and you feel like, well, how am I gonna write my story? If an agency helps you write your story like in a way that you're happy with, that's what you want.

If you want to use a tool like Chat GPT to try to put your story on paper, like even if it's one page. People want authenticity. People don't want AI all over social media. They're already complaining about it, which they should. And that's why we've seen Google and [00:22:00] YouTube decide to not monetize channels that are using AI and doing AI generated content because, ultimately, they have the most to lose.

They have the most money to lose. If users start dropping off of YouTube or Instagram or Facebook, they're gonna lose all the money because people now don't know what's real and what's not. So these companies are trying to flag AI and separate like what's authentic and what's not, because that's really their only chance of survival.

But, when it comes to marketing, there are techniques that have been there from the beginning that have never changed. Like filmmaking, the techniques that Orson Wells was doing, and Hitchcock are on such a high level of just what works well that they really haven't changed, and if people want to be great filmmakers, that's who they're gonna be studying is when things were done by hand and the, and those techniques and why they work. And [00:23:00] that kind of just goes right into marketing and branding as well. So a lot of these strategies from the thirties and forties and fifties and sixties like still apply today when in terms of marketing, it's just, it might be a little bit different medium and you might be able to execute it differently. And then you're, know, you're dealing with, people's attention spans and also different age groups. So we're making something for gen Zs. It would look different than a product that's, we're advertising to like the baby boomers.

So it really depends on your target demographic. And then getting the analytics and the data, which is how our company's driven. We create campaigns, we run them as tests, and we see how they perform and then we make adjustments. We use what performs best. And data and analytics are probably one of the coolest things right now about the digital landscape and being able to shift our [00:24:00] campaign strategies based on that, because the data just doesn't lie, But, to answer your question, it's really storytelling.

Erik Martinez: I think that was a perfect answer.

I was working with a client recently, and I got this idea from Kristen from Meerkat and you guys had sent over a brand voice guide. I'm not in the content space, but I was reading it and I'm like, ah, I need to send a version of this to every one of my clients to get them thinking about their brand and to give us some insight into what their viewpoint is. And I've found it to be an incredibly helpful lens in order for us, even though we are doing digital advertising projects, right? We're doing paid search and SEO and all that stuff, but it all weaves together.

So once we have the story and I'd like to create a little brand video, what's your next piece of advice?

Brady Skye: There's always different costs in terms of [00:25:00] producing your story, right? If your story's going to be just an audio clip of you talking that's a different cost than it's gonna be to set up a camera and have a minute and a half video of you talking and then putting B roll over it.

Maybe it's like a vertical clip for social media, but if you want something more highly produced, that is more cinematic and takes a bigger crew and the right lighting, and all that, you got multiple different kind of budgets there.

Erik Martinez: Which ones get the most resonance? If you're like, I don't know what I should be doing, and I know I need to do something, and I know I need to get this out in the world, and we started shaping our story, and we just want to tell a little bit of that story in the market. What do I do? How do I get that going because I don't have a massive budget to do a really full cinematic theatrical type performance. [00:26:00] But I could do something more than just a little video clip of me talking too.

How do you help clients get through that? And are there ways to leverage AI to start that process?

Brady Skye: Yeah, I would always start with what is being said, and when you say just a little clip of you talking, it's like, that's still a big deal. Like the words that you're communicating and having yourself on camera is already a lot more than a lot of people are doing, to be honest. And to just not be so afraid to like, put yourself out there because there will be someone that resonates with you.

You have to ask yourself , what's the problem that people are having? And what's the solution you're offering and or what the product is? Why are you passionate about Passion always sells. People want to know why, or you're passionate about what you're doing.

And if you're not excited about it, nobody else is gonna be. And your office is really your website now. And [00:27:00] so we always of start there what's your website look like? We live in a world now where people are gonna judge you based on your website and they're gonna look at maybe a competitor's website, and that's how they're gonna decide who they're gonna wanna work with or buy something from. Especially if it's a brand that they haven't heard of yet. And so, we look at that first a lot and do they have a video on their website? That's the perfect place that you're gonna wanna, even if it's just a minute and a half of you talking, you don't even have to put other shots over it.

But definitely have that up there so that people can see like the face behind this place and the business and know yeah, you're a real person. Unfortunately, we live in that world now where there's too many questions to ask of in terms of authenticity and if something's real or where is it actually coming from or being sourced out of? Or is this company even in America or is it operating from another country or there's just so [00:28:00] many questions . But, you want to come across as authentic and then, if you can get that video of you talking, then you can build on that and we would create shorter clips talking more about those specific things that you are doing and expanding on them and what kinds of questions are people asking? We would take FAQs and turn those into videos, and now you're answering people's questions without them having to ask and things like that. And eventually if you want to put other shots over what you're saying, hire somebody who knows how to edit or do it yourself, but you can use AI to generate video with websites now, like Art List. There's lots of websites you can go to if you need to like generate stock footage or something, like specific footage and you want to try to do that, but it gets expensive and they give you a certain amount of credits and you gotta try to execute it within those credits. And then, how long of a clip can it even generate? And is this really [00:29:00] serving your story or your business well? Or are people gonna look at this footage and be like, this is just stock footage? Like, why is this even here? Because I think as we move forward, people are gonna be hopefully wanting authenticity more and more as we go, because as things become more robotic I think we're gonna want less of that, and it's just gonna start to feel gross.

Erik Martinez: I think we've got some elements of that already in our society today.

Brady Skye: A lot of people are commenting on social media complaining about it already, and how they're so tired of seeing AI generated things.

Erik Martinez: I think what you said is really smart.

For a brand who's selling product and they don't have physical locations, a lot of the brands I work with are direct to consumer specialty retailers, and they don't have a physical presence that people can go and see and immerse themselves [00:30:00] into product. It sounds like what you just gave me as advice for me, metaphorically, could also work for them. Hey, tell the story of your products.

Brady Skye: Tell the story of your products and have it on your website, which is, that's your physical presence now.

Erik Martinez: It sounds like we could take that same process and apply it to the products and create some video content telling the story of these products that will, like you said, some people will resonate with that and want more of it.

Brady Skye: Yeah, and, don't expect instant results when and when it comes to marketing. It's not gonna take three years like my documentary did, but it's gonna take, could take three to six months. It's gonna take a little bit of time to start seeing results. But what's cool about it, what's really cool about marketing is when you do it well, it actually does work, and that's fun to see that.

We provide monthly reports for clients [00:31:00] and it's really cool when you see the marketing's actually working, and they're selling out of their products and stuff. And it's oh, this can work.

But some people have had bad experiences working with other marketing agencies or just marketing people who claim that they know what they're doing and they really don't. And there's so many spokes on the wheel. That to, in order to make it go round, you can't just hit a couple of things and expect like results.

There's a reason that all these different things work together, but we are really good, like our company in particular, helping guide people on where they can start spending their money and what's the best use of the money that they do have and where they should be spending it to start getting that organic growth, and start getting some good brand awareness and traction. But it's okay to not have a physical location anymore.

Erik Martinez: I wasn't implying that, but I think that's the hardest part, because if you're [00:32:00] in that direct to consumer specialty retail space, your number one challenger is Amazon.

Brady Skye: Sure.

Erik Martinez: Your number two challenger is everybody else that's trying to be like Amazon, Walmart,

and Wayfair and so on and so forth. So, how do you stand out against that backdrop of some of these mega corporations encroaching on everybody's space, right?

But there's still lots small, medium sized brands can do to cut through the clutter and find their people.

Brady Skye: Absolutely, it's story. And that's what's gonna leave a lasting impression on a customer is you want them to connect like, on an emotional level to your brand, and connect with your brand with their hearts. It's not just about the quality. Yes, it needs to be quality, but there's more to it than that.

Erik Martinez: Absolutely.

As we move the close I've got one more [00:33:00] question for you, and I just want your perspective on this. You know, there's a lot of people who are concerned about the ethical side of AI, from environmental impacts, to the impact on creators.

Brady Skye: Totally.

Erik Martinez: And I'm curious what your thoughts are on that, because I don't think there's a right answer to this. The genie's out of the bottle, AI's here to stay. It's not gonna go away, unless somebody pulls the plug on all of our power.

What is your thoughts on the impact on creators and what is the way forward for creators and brands to think about how to harness AI as an advantage and maybe counter effect some of the disadvantages of the technology?

Brady Skye: I would just say don't let it completely overwhelm you and consume you, because I've had weeks where I'm like, oh my [00:34:00] gosh, we're basically creating a new species that's like smarter than we are, it, and it's already processing data way faster than our brains ever will. It's gonna be doing the work of a hundred people thinking at once, like we just can't even imagine. It would be like us trying to talk to an ant, and we cannot even imagine what's coming with how smart this is gonna be.

But also in terms of time and money, these companies like Facebook, Amazon, all these companies that we're pretty much forced to be a part of in our businesses in some way are gonna be the ones that are gonna have to really figure this out. We're relying on them to set the landscape for us and figure out the status quo for us and how all this is gonna be navigated.

So don't think that you're gonna be on the forefront of what's happening with AI because I guarantee you what's actually going on is not even released to the public yet. So [00:35:00] just don't let it overwhelm you. I would say use it as a tool. Get to know chat, GPT, get to know the Canva tools, things like being able to expand pictures , and the simple tools that might help you do things a little bit quicker, but don't spend all your time obsessing over AI and overthinking because then you end up doing nothing. Just remember to tell your story from your heart and not, focus too much on AI.

I wouldn't completely ignore it but, try to stay like somewhere and a nice balance because that's pretty much what I'm trying to do. Like I'm using ai, but, and I've had weeks where I've had conversations about it every day with other filmmakers and you just start obsessing over it and losing your mind and then you realize, what am I gonna do about this anyway?

Just keep on doing what you're passionate about, and following your heart because life is short. Don't let AI ruin what you're trying to do. If you [00:36:00] believe in what you're trying to do, you have to fight for what you love doing and sometimes that's your business.

Erik Martinez: I think that's really good advice. Well, Brady has been awesome to have you on and just to have this conversation because I think video and filmmaking are an important part of our cultural experience and it's gonna change and we don't know exactly where it's going, but it's great to know that there's people like you out there just saying, Hey, you know what? I still have a creative vision. I have a viewpoint. I'm gonna integrate this into my process where it makes sense, and I'm still gonna create, because that's really important.

Brady Skye: Absolutely. It just all goes back to quality over quantity too. If your business is quantity and you need to just produce quantity, then that's fine, but we're focused on like quality and if AI helps you produce something quality, that's great, but either way, at this point, quality things are [00:37:00] still taking time.

Erik Martinez: Brady, thanks again for coming on and sharing your expertise. If somebody wants to reach out, what's the best way to get ahold of you?

Brady Skye: Check out our ad agency, Meerkatmediagroup.com. And then I have my personal website that's more focused on the filmmaking side of things and entertainment, which is Brady Sky, B-R-A-D-Y-S-K-Y-E.com. And thank you so much, Erik. This has been wonderful. I could talk to you all day.

Erik Martinez: Yeah, we've shared a drink and had some good conversations in the past, looking forward to the next one. Well, Folks, if you are into video and filmmaking or you just need a place to start. Reach out to Brady and his team. They're fantastic to work with.

Thanks for tuning in and, I look forward to talking to you folks on the next episode of the Digital Velocity Podcast. Thanks and have a nice day.

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