Episode 79 - Jamie Weatherby

[00:00:00] Welcome to the Digital Velocity Podcast, a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. In each episode, we interview industry veterans to dive into the best hard hitting analysis of industry news and critical topics facing brand executives.

Now, your host, Erik Martinez.

Erik Martinez: Welcome to this episode of the Digital Velocity Podcast. I'm Erik Martinez, and today I am thrilled to have Jamie Weatherby from Weatherby Media on the show to talk about how we can more effectively organize and scale our content creation processes in order to grow

our businesses more effectively. Jamie has developed a solution that has integrated with AI technology that has designed to turn fragmented workflows into efficient, high impact marketing engines. Jamie, welcome to the show.

Jaime Weatherby: Thanks so much for having me. I'm really excited to be here.

Erik Martinez: I am so glad to have you because when we [00:01:00] first met and you told me about what you're doing, I'm like, I wanted to build that. I was like that little kid, like, you can't build that. I wanna build that. But all joking aside, it's so awesome that you have taken the time to construct what you have constructed. But before we dive into that fun topic, tell us a little bit about you.

Jaime Weatherby: Thank you so much for having me. I'm really excited to be here. We do have a really cool tool called the own it marketing system, and that came from, I ran a full digital marketing agency for six years, all pre AI and pre a lot of the tools that we have right now that really help us speed up the process in the operational efficiency, especially in the content marketing space.

So running my agency was really cool. You learn exponentially when you're supporting multiple clients and multiple team members and all the moving parts that go into that from a project management perspective, and also the strategies and, generating ROI on multiple [00:02:00] campaigns across multiple industries.

So, it is been a really exciting journey as the advent of AI to look at what we've learned in the agency and say, how can we merge these two things to really create tools and resources that streamline content marketing and management and of marketing strategies, marketing teams and marketing agencies.

Leveraging these strategies combined with these really cool tools that we have at our fingertips now in the best way possible to get the best results at the fastest rate.

Erik Martinez: That's awesome. And just so you no folks, when we get through this, we'll talk a little bit about Jamie's system here, but it is really affordable. It is really accessible, and I think that's one of the challenges like, with technology these days is that it can be really expensive to implement some of these systems, and I know what it takes to do manually, right? The way we did it the old way. So what you have created is something of great value. Let's dive in. I wanna set the stage and talk a little bit about [00:03:00] what common challenges. Our marketers are consistently facing when they're trying to plan, generate, and deploy content across multiple media channels or teams.

Jaime Weatherby: Oh my God. The challenges are endless, I think, in a lot of degrees, and that's again, how the lens we looked at building our platform. It's the fact that it takes, so many moving parts between input from the client, managing somebody who is maybe doing creatives versus copy versus the strategy versus the person who's managing the client.

So there's a lot of cooks in the kitchen. There's a lot of, like I said, moving parts and operational efficiency components to that. Then it's also generating really great results consistently. And then, gosh, for agencies, there's staff turnover and making sure that there's consistency with the output for your client.

If you are switching hands from one person who's, the writer to another person, it feels different when you're writing things, especially from scratch without leveraging some of these consistency tools that we have baked into our platform. But managing staff turnover, keeping consistent [00:04:00] good results, consistent look and feel, consistent voice and tone for your clients, and then not the energy leak behind that of making sure you're doing it in a operational efficiency way so you maintain your profit margins.

Scope creep is really big when it comes to marketing, you

Erik Martinez: What? Yeah, we've never heard that before.

Jaime Weatherby: No, I know things have a tendency to spiral, and get added on and managing that in a way that you continue to grow peacefully and profitably is really, I think one of our biggest challenges as agency owners. And even for small businesses trying to run their own team.

It's not as exponential ' cause you're not doing it for multiple businesses at a high capacity and high rate, but it's still true on that branch of your business. The problems are the same. It's just a smaller scope.

Erik Martinez: I think that's right. And I think for, the people. People that are listening who sit on the client side and they're the ones driving their businesses, even though they have maybe one business, some of them have multiple brands that they're worried about, but the reality is their teams are also small and each person [00:05:00] in their seat isn't dedicated to one thing.

They're doing lots of different things. So it's not just, Hey, I'm the content generation person. I'm the content generation person and I'm also in charge of paid media. Well, those are kind of different things, different processes, different methodologies, different sets of KPIs, all those things.

I think you're absolutely right. AI is one of the ways we can help with what we're doing in leveraging tools to make us more effective in the various responsibilities that we have, whether we are agencies or sitting in the client seat. So, I think there's this notion out there that there are typical solutions or workflows that individuals and organizations use to plan and generate content at scale today. But. I don't ever get the sense having run some of these teams and worked with some of these teams, that those solutions work as well as they should. So what are those typical solutions and [00:06:00] why don't they work as well as they should?

Jaime Weatherby: Yeah, that's interesting. It's funny actually, when you were talking about the advent of AI and things, one of the things is sometimes it does become more tools and more noise, more tools and more tools. I'm guilty of like shiny object syndrome when it comes to, operational efficiency things.

So I do think that a lot of times we plug in, software after software. I don't know about the teams here, but I mean, I have hundreds to, I've had thousands of dollars a month in software subscription costs. Which totally gets a little out of hand when you're even thinking that's not your people part of it.

So I think the typical process is, I think people really lack a lot of project management to be able to keep everything moving on track and knowing when there's energy leak whether you're doing your own marketing or your own team or at a larger scale. And then just filling in a hole that needs to be filled, but then all of a sudden you end up with 35 softwares and 35 tools that don't integrate, that don't work together without any clear workflow to make them [00:07:00] integrate and work together. You just slap it all together and hope it works, and then.

What I found, running teams and agencies and things is that it's really overwhelming. So just the headspace leak of coming to work today and what am I doing and where does this live and where do I find that tool and what is the login for this one, and where am I going here? And this is where I think that tools are amazing, but they can sometimes create more energy drag, not less.

And I think that's kind of the old model, is putting together a bunch of tools without any crisp, clean process behind them that makes it cumbersome, not feel better, not go faster, but actually creates a drag. So I think that's the old way. And I think now if you really are methodical about how you stack your tools and minimize them as much as possible and granted you're never gonna end up in a all-in-one solution, I think those are typically terrible. To be fair. There's a lot of tools out there that market themselves as the permanent all-in-one solution, and usually they do one or two things really well and the rest of the things they do kind of poorly. So [00:08:00] I don't think the end goal is like one software, one tool. But being able to really strategically stack those and have your operational flow of how we're gonna start from, idea generation to planning to what's in this post today, to who's creating the content, to, who's creating the creative, how is it getting scheduled?

Like that operational efficiency needs to be there to stack those tools to be effective.

Erik Martinez: Yeah, I think that's so true. It's so funny 'cause you're talking about all these tools and I was going through my head we had a conversation with a gentleman named Joe Hudicka. His podcast just released, and what was really interesting is he's a logistics guy and he's talking about, one of the challenges in logistics is communication . Just take one aspect of logistics, which is the communication piece. System talking to system all the way through from the time we generate demand as marketers, to delivery to the customer and all the different moving parts and all the people that have to get involved.

And your company uses Microsoft Teams. My [00:09:00] company uses Slack. Their company uses Skype. The next company uses Google Chat and honestly I can have six chat windows open all day long to talk to all the different people and it drives me crazy. And that's just one set of tools that's not including the work tools that I use to get stuff done.

So I think you're right. It is totally overwhelming. We've gotten into that, it's not only the shiny object, but it is everybody's selling a solutions to solve one small piece of the puzzle as opposed to the whole puzzle. We see this go through an eddy and flow, I've been doing this long enough to see where companies go, Hey, I want the one-stop shop system. And everybody goes yes, we want the one stop shop system. Until they realize that the one stop shop system, it can do a little bit of everything, but it doesn't do a little bit of everything well.

Jaime Weatherby: Right,

Erik Martinez: Right. It has a core feature that it does really well, and all the other things get bolted on. And then you get the best of breed methodology, which is, [00:10:00] Hey, we're gonna take all the best of breed stuff and we're gonna get them to work together.

And then you realize they're all written on different platforms. They all have different communication methodologies, different data requirements, and then they become challenging too. So I think that's really point. How do we get around that? We're talking specifically content generation here, but I think it applies in so many more ways.

You've built a solution that can help alleviate some of the bottlenecks and challenges. Tell us about that solution and how it can help marketers and marketing teams grow their businesses.

Jaime Weatherby: Yeah, absolutely. So our solution is really cool because it does pair a lot of the challenges. Kind of solved in one place. Leveraging AI. And again, I think to your point, AI can create this shiny object syndrome too if you don't use it effectively. So our system really supports the leveraging those tools at the most effective degree and your operational efficiency.

So basically, when you come into our platform, we get some core questions for you around, who you are, what you do, what do you serve. Then [00:11:00] in addition to that, we talk about brand archetyping, which is personality typing kind of for brands, but it's how you make people feel and you show up. Cause one of the huge parts and challenges with AI tools, especially in the copywriting space, is the voice and tone and making sure it sounds like you and doesn't sound generic.

And we've solved that with this the brand archetyping assessment that we've done. It comes in and you have to look at things through the strategy and the lens. How do we use these tools more effectively? And we have a tool build out component of what we're doing in our platform. Then the strategy that we're executing so that we have a clear direction of, what are we trying to be a thought leader in?

Who are we serving? Where do they hang out? Where do they spend time? What do we need to think about holistically throughout the year? And then how do we dial that into what's happening this week? And then we get into other tools like, lead magnet building and sales funnel building and some of those growing audience growth tools.

And then really using all of those moving parts into templates to be able to build your blog, podcast or video show, repurpose it into [00:12:00] emails and social media. So a repurposing machine full of templates to be able to leverage something that you've created. And through AI you create multiple pieces of media to get more exponential growth out of any of the longer form pieces of media that you've put a ton of effort in.

Like for you, with this podcast as an example, you're spending an hour with me talking to me and hanging out. It's nice to get more traction out of that than, Hey, it went out on the podcast and then we just kept pushing and came out with another podcast. So how do you repurpose and re-leverage is a speed tool that really enhances the traction you're getting out of the work you're putting in.

And our system does all that. So it does create, like I said, that really streamlined approach between optimizing your tools, optimizing your strategy, generating great content, and then how do we repurpose and maximize and that's the foundation of what our tool does.

Erik Martinez: That's pretty cool. So let's take the podcast as an example since we're here talking about one, or, you know, what let's do a different example. [00:13:00] Let's do an example for a retailer who really wants to talk about a particular set of products,

Jaime Weatherby: Yep.

Erik Martinez: Right? And let's say that those products are home decor. We're gonna beautify the home.

Jaime Weatherby: Okay.

Erik Martinez: Let's start with that use case and say okay, what I want do is I want to take my products and really, build some content that I can promote in multiple channels that get a couple of key messages across. One of those messages is, Hey, here we are, and we have all these really unique and interesting products that you can use to beautify your home.

So that's kind of message number one. Message number two is. We believe that these products are really personal. They say something about you. They mean something to you, and you putting them in your home says a little bit about your personality or your style or they're just there to be conversational pieces.

So that might be the second [00:14:00] thing. How would you take that kind of really broad, very vague concept, and start plugging that into your system to come out with an output that says, Hey, we're gonna promote this and we're gonna do these things for the next quarter or the next six months, or whatever.

Jaime Weatherby: So what I would first do is look through the lens of our ideal client avatar, our ideal client profile, there's a million terms for that, but if I think of home decor and all the things that you're talking about, I would have a very different message if it was a starter home, with new parents, right? And they're trying to, on a budget, make their house feel like a home for their kids, where, it's around organizing all toys and things and all the stuff that goes on in the house with young kids versus like a luxury vacation home on the beach, right? The conversation of how the home decor is going to make you feel and how it operates into your life, or it gets embedded into your world and those conversations are different with other new moms that you have over maybe on Sunday brunch where your kids are having a [00:15:00] play date and you're getting together with your mom friends versus, your home on the beach that is like your second or third home. So if you think of those two conversations, they're very different.

I think where we start is who are we talking to? And that's where our ideal client profile that we build out through the lens of how are we making those people feel. So that's the first step, I would argue, in the process of knowing who are we talking to? Because it's a different conversation.

Let's argue, we're talking to the new mom, then I like thinking of things seasonally. You know, are we planning to put this content out? And again, there's an annual calendar and themes that we build out as part of our system, now we know who we're talking about. So, back to school time is really important.

Summer changes the conversation and what they're looking for winter is like, oh God, how do we, survive with our kids in the house where we can't get outside for a little while. I live in Minnesota, so it's cold here. We get stuck for a long time. So that's a thing.

Erik Martinez: I've heard it's cold up there.

Jaime Weatherby: Yes, with or without kids, like stuck in the house. You really wanna enjoy your space because you're trying to survive the winter. So thinking of things [00:16:00] seasonally is a really great place again, to start with. What is gonna be the most impactful thing to talk about those products for this person at this time. And then once we have that, you can generate through our system, we have this lens, we can say, okay, we wanna talk about.

Winter time with a new mom and families around how to make your home feel as comfortable, cozy, and peaceful as possible, surviving the winter with your young kids. If that's the lens, then we use our platform to ask chatGPT, what are three or four core topics that are really gonna matter to that new mom around her home and space that we could go deeper with and talk about through the lens of a podcast, a blog, or whatever.

So now we're getting much closer to what really matters to that person and that buyer of our product. So again, say we get an idea of, our products are organizing, so it's aesthetically organizing your space so that you have more open space and it's not toy chaos and that way you can have fun home projects of organizing.

Well now we can build out a blog around. How do you approach organizing your space? [00:17:00] What are the products that would plug into that? So we can have that promotional element, but we're also doing it through the lens of adding value because we're educating and supporting and giving her creative design ideas for her home that our products would ultimately solve through the lens of what's really important to her in that season of the year, in that time.

And then I love, so once we get that core message and that core blog. Let's promote that in an email. Let's drive traffic to it through our email list because, email lists are our anchor and they're our safety net as business owners. It's our audience we own. So let's take that message in that blog or podcast or whatever the long form piece of media is, and share it so we get more legs out of it in an email and drive traffic to it through there, but have the same concept and theme, because that's what's important to our buyer right now.

And then taking that same blog. And how do we turn it into a carousel? Can we turn it into a cool video? Can we turn it into, an infographic so people can get quick wins, like off the immediate, visual. Can we promote it through the social media channels? And again, all this [00:18:00] concept of taking a piece of content, repurposing it, pulling out threads so it's not the same thing over and over, it's through a different lens, but it's all getting more length outta the same long form piece of content that's all timely and resonates with our ideal buyer.

Erik Martinez: That's really awesome. I think. That's probably the best description of a ideal client profile that I've ever heard. We're so bombarded by the demographics and I think we overemphasize demographics, like we overemphasize things that don't matter.

They have. All these things and the reality is, hey, how do they really feel? What is the problem they're trying to solve? And I think you did a great job of breaking that down. So if we take that idea a step further and now we put it in your platform, how does your platform help that process because, man, you just talked about a lot of things and now I'm back to my, oh my God, how do I create all this content? Right? That's what the platform's for so how do you take that next step and [00:19:00] get it in a place that it's now easier to do some of these things?

Jaime Weatherby: Yeah, no, it's a great question. 'cause yes, I think on conversation that does seem like a lot, but our platform does all that repurposing for you and idea generation for you. So again, when you start through the setup of your system. It helps you identify who your ideal client is. And we really emphasize and not the feelings.

To your point, people buy things typically based on emotions and feelings, and we solve problems that are giving people stress. It's like people are running towards something, away from something, right? And we have to know what that is and how the idea of getting where they wanna go would make them feel and why where they are right now is not ideal.

And we have to tap into those feelings for our marketing to really work. Our platform does really in that ideal client profile targeting, we really do emphasize the feelings part of that, which is where a lot of what I just shared came from. But targeting that, again, you can get that all outta the platform.

You can use the platform to generate those ideas. Hey, this [00:20:00] is my person, this is the time of year, this is the product we're trying to push. What are some cool ways we could talk about this with our clients? So our platform will generate all those ideas for you and you can pick the thing that feels the best to you.

And then our platform will help you structure what should go into that blog or long form content. Keyword research and all those things are embedded into the platform as well. But then ultimately that repurposing game I think is really fundamental to successful marketing, and it does two really awesome things.

One, it really makes you elevate. Like one of the biggest challenges I think about content marketing is the volume that you feel like you need to put out. It's like, I'm trying to do a daily post. I'm trying to do a weekly email. I'm trying to do, a weekly show and just feels like this grind of always putting out one more thing, one more thing, one more thing, one more thing.

And to a degree that is true. But when you take a long form piece of content like we just described, and repurpose it in multiple ways, you'll find it's really easy to elevate the volume of media without putting in more time and more work and our system does that repurposing through [00:21:00] prompting for you.

So from an operational efficiency perspective, it takes you way less time because you did the work with the one long form thing. Now we just need to share it in multiple places basically. But then also it is better marketing. Marketing messages are repetitive. People don't see everything you put out.

You need to be present on these multi-channel kind of approaches. So it not only go faster, it actually gets better results because you're sharing a similar message over and over. And honestly, at some point, if you feel like you're repeating yourself in your marketing, which sometimes I've had clients be like, I feel like we've already said that.

I'm like, we did. That's marketing. We're trying to say things over and over because not everyone's paying attention to everything we say, and we need to be remembered, which means we need to have consistent messaging in all of these channels, and that's what that does.

Erik Martinez: And we're not saying everything to everyone on the same channel. Right? Because part of our research study, one of the things we were trying to figure out is like, are there key channels that we should just focus our efforts on? And what we came out with [00:22:00] is. Oh, heck no .

Like depending on, there are three groups and those of you listen to the podcast, you have heard about the three groups before, but what was really interesting like, the one group that was very tech oriented, they're in every channel. They may not use every channel, but they're probably in more of them than the average bear.

The middle group was somebody like me, Hey, I don't do TikTok. I do a little bit of YouTube mostly to watch tiktoks. But you, Jamie, you might be a huge TikTok fan and do nothing on YouTube, right? But we are probably in that same group where we're not in every single channel. But when you look at the profile of this group of people, the key is they're in a couple of channels depending on their personality. But the whole group is on every channel. And so that's starts to get overwhelming. And what you're saying is your tool allows you to reach people in all the different channels, craft messaging that can be repetitive, repeated enough [00:23:00] that they can remember.

Jaime Weatherby: Right, which is the goal of marketing, to be memorable.

Erik Martinez: Absolutely. So, I wanna make sure that we don't leave people with a misconception. There's still a last piece of work that needs to be done. After everybody plugs their stuff in the system and you generate the ideas, it doesn't necessarily generate all the content for you, is my understanding or am I misinterpreting that?

Jaime Weatherby: Yeah, no, that's a great question. There's still some tools out there. Again we're not an all in one solution. I actually don't think those things do that very well. So, our tool allows you to get from, Hey, we need a marketing strategy. We need marketing hard stock. We need exactly what our marketing is gonna look like it be. So we get right the steps of the strategy, setting up your tools, idea generation, planning, the big picture, planning in terms of an annual kind of calendar, and then granular planning into what's going into this post today.

Our platform does give you these detailed content plans, with our AI voice assistant, which is a really cool [00:24:00] feature within our platform. We do leverage chat GPT and Canva. So we use Canva for design, chat GPT for our AI tool, and then our platform in the middle pulls it all together making those things even easier to use.

When you get to the end of, here's our idea, we have content plan templates. You plug in the template, here's the topic, here's the details. And then that can go right into chat GPT with your AI voice assistant, it's gonna give you a great working draft. We have Canva templates plugged in there so that you can get, again, a closer to the finished product.

So our workflow, and you can use the platform for this, it does have like a project management component to it where you have your content plan and then you can plug that into chat GPT and it'll write a draft for you. Then we recommend doing a final draft from there. Don't just copy and paste your chat GPT draft. You really wanna make sure A, everything in there is accurate, but B, make it sound like you in any ways that maybe it doesn't. And then get your final draft. There's a place for you to plug in any raw image, video design files. Keeping track of all that stuff sometimes is overwhelming too.

So you can [00:25:00] tie any items that you need for that piece of media right there. And then produce your final design files through Canva or whatever you're using. If you're using podcasting, you're probably using a different tool that's editing your podcast. So whatever those tools are, it does allow you within the platform to really organize those things to get to final written copy and final design file. But then we do recommend you use other tools to schedule it because a lot of people have a lot of tools they're already heavily invested in, and we wanna make sure that people can keep the tools that are working best for them.

But what we're doing is closing the day out from, we need marketing to the thing we're scheduling in that tool. That's what our platform closes the gap between.

Erik Martinez: Yeah. And I think an important point here is because you get it so far along the process, you now have something that even if you're not the person who's gonna finish it, you could hand it off to your designer to finish it. You could hand it off to your copywriter, or your agency partner, right?

You just gotten it so much further along the [00:26:00] process where a lot of that hard work really is. Today, it's kind of, oh my God, I don't even know what problem I'm trying to solve today. Right? You're helping people do that and do that quicker.

So the scalability of it is cool because once you get that ideal client profile down and you get the ideas, then you can put your team to work and building more content faster.

Jaime Weatherby: Yeah, and the two things that I really love about our platform is the ability to plug players in to the platform. So that your designer might pick up at a certain point and your copywriter to your point might jump in and then you can see as maybe the account manager or the marketing manager, everything at once of the status of things from a project management perspective. But it does, it allows you to really grow your team in a meaningful way. But with some of those stabilizing tools like your AI voice assistant, like those foundational chat GPT drafts and things.

Say someone on your team leaves and you pull someone back in. Well, They're gonna plug into this overarching marketing system that has all of these [00:27:00] tools already baked in. They can just pick it up and run with it without there being a hiccup in your marketing. Before all of these tools, when I ran my agency, one of the biggest challenges for small businesses was- I had a person doing my marketing and then they left, and then my marketing stopped. And then when I got someone new, it was completely different based on their ideas and philosophies. And it's like these really hard stops and starts. Where our system's really scalable.

So for us in terms of the package and things that we offer directly, although we do, license the platform to other people to use. You can start with, do you wanna DIY completely? And we have an option for that leveraging our platform. Do you want a marketing director that's going to set up the system for you, give you the strategies, tell you exactly what to do, but then you have a team member that can do the publication part of it, do the flushing it out. Do you need, a full marketing team? 'cause we can support with that as well. But whether you're using the platform for that or using me and my team for that, it allows you to scale and grow based on your budget and where you're at in your business and what you're able to do from a marketing department.

You don't [00:28:00] have to start over and then restart, which is kind of the old model and the problem with the old model.

Erik Martinez: Yeah, absolutely. Well, this has been extremely enlightening and super helpful. I'm gonna ask you kind of a counterpoint question now. If there's somebody out there and goes, okay, Jamie, this AI thing. I'm not quite sold on it. I'm still sold on the idea that we need to do it a more traditional way because I'm not quite ready to dabble with your really cool, fancy tool.

One, what do you say to that person? But two, how do we help them? Maybe say, you know what? Here's a first step. So you can kind of see the power of these types of tools.

Jaime Weatherby: Yeah, no, it's funny, I actually had a conversation with a woman yesterday who was a copywriter and really, frustrated by the whole AI movement and I was like, I get it. I do. But how I look at it, and this is the analogy, is a stove and an oven versus a microwave, right? Like your microwave didn't replace your stove and your oven. But it sure [00:29:00] helps in a pinch. And it does speed things up sometimes. And it may not be when you're making a gourmet fancy meal or you're trying to go deeper. You might use your oven and not your microwave for all the things, but they're two tools that create different experiences and solve different problems.

So I think of AI like that too. It's not that you can't write something from scratch. It's not that you can't go back to the foundational ways you used to do things. But, it's there to speed certain things up, to be able to make it easy. And even if you use it just for idea generation, or I have to say with AI tools, if you wanna play with it and you have concerns around the authenticity. I talk to it. So I'll do an audio and drop my audio file. It's just cleaning up my words. Or I will draft what I call sloppy brain dumps, and my spelling will be terrible. My formatting will be a mess, like it's nothing but red lines and angry things, telling me my grammar's awful. But then at least it's pulling my words and cleaning it up.

I do even cool things in our platforms. We do a lot of training videos where I just extract the audio from the [00:30:00] training video and say, "Hey, can you gimme written instructions?". Clearly, that's outside of content creation, but there's just cool ways, again, of leveraging in a very authentic way, where you're giving it your voice and it's giving you something clean back, in seconds- something that would take you hours to have transcribed and cleaned up and rewritten and all these things. So my opinion is, it's kind of like the microwave. Again, sometimes you really wanna use your oven, but the microwave's cool. It helps a lot, and it's given us a lot of speed and benefits and there's a lot of use cases for, "Hey, I use my microwave to melt my butter, but then I use my oven to cook my steak."

So like how do we use these tools and these things interchangeably to get the best result possible in the fastest time with the least amount of effort? Because we have to keep it going. Marketing has to happen all the time. So that's how I think of it. I hope that analogy

helps.

Erik Martinez: I think that's a fantastic analogy. And by the way, she only cooks steak in the oven because she's in Minnesota. It's too cold to grill outside.

Jaime Weatherby: We're getting there. We [00:31:00] grilled for the first time yesterday. So.

Erik Martinez: Actually, I like grilling in cold weather, but there is a limit.

Jaime Weatherby: To be fair, I also don't cook steak. I'm a terrible cook. This is my husband cooking, so I'm gonna throw out there, he'd be laughing at this analogy if you heard. Cause he'd be like, you are not cooking steak. I'm describing his experience in our kitchen.

Erik Martinez: That is really funny. Is there one last final piece of advice you'd like to leave the listening audience with today?

Jaime Weatherby: Whether it's with our system or some other thing. I really think that content marketing can feel overwhelming if you don't create a repeatable structure behind it and plug in some of these tools that helps speed it up. So I'm a process driven. I'm a systems person. I like having a repeatable workflow.

So if your marketing right now is feeling insurmountable and overwhelming. I like coming down to the least common denominator. What is the most effective next step we can take? We can't do everything, but we can do something. So bring it down to that and then come up with a repeatable process and treat it like a [00:32:00] habit.

This is something that has to happen consistently for my business to thrive. So if I feel like I should be doing a post day, an email, a week, a blog, a week, but that's just not sustainable. We'll do two posts a week, do one email a month, do one blog a month until that does feel sustainable and then build upon it.

I think we all have a little bit of an all or nothing mentality, and these tools have helped a lot to be able to make it more attainable, but you still have to have a human powering the tool like it still does require some energy and time. And marketing is a foundation in your business that has to happen consistently.

So get that consistency and then build upon it. And I think structure and systems really support with that.

Erik Martinez: I think that's fantastic advice. Jamie if anybody wants to reach out directly to you, what's the best way to get ahold of you?

Jaime Weatherby: Yeah definitely find me on LinkedIn. I'm big on LinkedIn. That's my go-to platform. So Jamie Weatherby. Weatherbymedia.com is my website, so you can find me there, learn more about us and find my contact form [00:33:00] and we can join there. But that's my social media hub and our website.

Erik Martinez: Awesome. Awesome. Well, Jamie, thank you so much for coming on the show and sharing a little bit about your system. This is a little bit different than what we normally do. Sometimes we get into more esoteric topics, but I think this is a really important example of how we can utilize AI to make our lives better and do our jobs better.

And I think what you've done is created a fantastic way to do that, that's very accessible and affordable for teams to do. So, thank you for coming on and sharing some of your expertise and knowledge with us.

Jaime Weatherby: Thanks Erik. I really appreciate it.

Erik Martinez: Well, everybody, that's it for today's episode of the Digital Velocity Podcast. Thank you and have a fantastic day.

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