Episode 110 - Cameron LiButti

Erik Martinez: Business owners and agency folks are convinced that they need a whole new strategy for AI search. And I get it. It's new, and it seems like there's a unique window of time that the first in will have a sustainable advantage. And while there are things that you and your team need to add to your list, I believe that the fundamentals haven't changed. It's still SEO.

My guest today is Cameron LiButti, founder of Bidview Marketing. Cameron's an engineer who came up through digital marketing and now runs a fourteen-person agency that works with professionals across the country. We get into what's actually happening with AI overviews, why some of last year's hacks are getting businesses demolished this year, and what really matters when you strip the buzzwords away.

Cameron, welcome to [00:01:00] the show.

Cameron LiButti: Thanks for having me, Erik.

Erik Martinez: Yeah, I'm excited about this conversation. I think, there's a lot of hype about I-O-A-E-O, whatever we wanna call it these days. But before we dive into the topic, would you mind just sharing a little bit about who you are, what Bidview does, and how you arrived at this moment?

Cameron LiButti: So, 2008, graduated with a mechanical engineering degree. I worked as a engineering consultant for four plus years, and I was, am an entrepreneur through and through. So sitting at the desk, doing engineering consulting was not my favorite, although it was a fantastic career, just not where my heart was.

So, I left and I met a guy who was doing supplements and so I joined him and that started the digital marketing career.

But in 2019,a family friend who was a doctor, we were chatting and he said, man, you don't talk about marketing the way people who call me all the time. And I laughed. I said, well, I have nothing to sell you.

He said, well, would you help me? Andwe tripled his phone calls [00:02:00] in three months. So he called a friend of his, he said, Hey, should meet Cameron.

She invited me to their medical conference. I've been speaking at that medical conference now for seven years. That's where most of our clients came from, all referral based. Early days, it was just, hey guys, you know about these Google Business Profiles, they'll generate a lot of business for you.

And then that led to can you build websites? And it was like, well, I can, but I don't want to. Okay, now I build websites. And I was like, Hey, can you run my ads? Well, I can, but I don't want to. Now we run the ads and we just spiraled up from there with, full stack. We do it all now. There's 14 of us. Now our newest services video editing.

We're not small. We do video editing. We have a whole dev team, branding people, creative director, account managers. We run it all, but it was still founded on engineering first, solve the problems. One of the things I teach everybody at Bidview is we have to be willing to tell clients what they don't want to hear.

I know they might feel like they should be doing something, but if the data or experience says otherwise, we need to be honest with them. And [00:03:00] sometimes we have some difficult conversations. I've had recently difficult conversations because, the data or expertise said otherwise. So that's how Bidview was built.

We have clients pretty much from coast to coast. mostly professionals, medical engineering, law firms. We do work with a handful of larger service based companies. But they tend to need to be large for us to jump into that. So, that's Bidview, that's me, and that's how I got here.

Erik Martinez: Awesome, man. That's a fascinating background. When I was in college, many moons ago, all my friends were engineers. I was the only business major in the group. I'm not sure how that worked, but I definitely tried to surround myself with the smarter people in the room. So, glad you're one of them.

Cameron LiButti: I was gonna say we're a bunch of weirdos, but yeah, sure.

Erik Martinez: Well, that goes without saying.

Cameron LiButti: Yeah.

Erik Martinez: You know, you have this idea that agencies are lying about AI, SEO. So, I'm curious what they're actually saying that's not [00:04:00] true. And what is true? Why all this hype about this specific issue.

Cameron LiButti: Let's take a step back to 2015, 2016. A little history here. People use the term AI a lot. Erik and I, we spoke briefly before we hit record here. AI to the two of us is actual, what is the AI doing, the LLMs. When I talk to my clients, AI to them is the AI overviews you find in Google.

That's what AI is. Or AI is a search, like a chat GPT where they're searching for businesses or asking questions so they're thinking of AI more as like a Google versus where we are thinking more of AI as a thing that can do something that can replicate code or build things or automate things.

I wanna be clear, AI, SEO is the search functionality. So if we go back in time to 2015, 2016, and it was really this recently, 10 years ago, Google had, in 2014. They had [00:05:00] 10,500 people dedicated to their algorithm. And so, most people don't even remember this, but they actually had people show up every day,

and they made some small change to the algorithm. It was all done manually. And then in 2015, 16, they moved over to something called machine learning. At the time,they published all of this. They gave you all the math. And Google's AI is actually different than chat, GPT and Anthropics.

But they were using machine learning all the way back then. And so most people think today that there's this revolutionary thing happening. What is not happening is this brand new algorithm didn't show up.

They still do their updates bi yearly, all though it seems like maybe they're doing 'em about four times a year. But they've always been doing these updates constantly from 2010 when the Big Penguin update happened and the world kind of melted, until, as recently as the last 30 days, there was a big update.

But what has changed over the last year, year and a half are these AI [00:06:00] overviews. And so what we're seeing is that agencies like myself are selling as if there's a new algorithm or a new thing to solve for. There's not, it's still a machine learning algorithm that is running all of these things.

The way we interface with this system is what's changing. And it makes a lot of sense because Google's goal is always to provide the best answers. And so if you don't have to sort through a lot of information, you can just arrive at the best answer. That's a better system, but it has caused some confusion in the marketplace.

I think that would be kind of the misunderstanding of like, we've arrived at some new, the algorithm or the search engine has just changed overnight. And we have to remember that this has been going on for 10 years now.

Erik Martinez: What do you say to people that say Cameron, I'm not using traditional Google search. I'm going into chat GPT or Gemini or Claude, and I'm asking it the questions, and I want to know that when I ask a question about my business, I show up.

Cameron LiButti: [00:07:00] Yeah, I get that question a lot. My question back to that client is, where did OpenAI chat GPT or Claude get that data? Usually there's silence after that. They're scraping the web, they're scraping Google's results. And so if you say, Hey, I want to rank for, I don't know, HVAC repair in Chicago, and you jump into Google and you Google that term and you're not in the top three businesses, Yelp, the directories don't count. If you're not one of the top three businesses, well then the AI's don't know you're there either, right? They got that data from somewhere. And, we have to remember that the AI's specifically open AI and, anthropic, are prediction machines.

So, they're really, really fancy prediction machines. They're very good at that. They feel human, but at the end of the day, they're still prediction machines. We still don't have insight into their algorithm. There's been some interesting updates to that in the last 30 days. But, people who were gaming the [00:08:00] system last year, so we saw, the AI's were using listicles.

They were pulling from listicles. And so, one of the "hacks", and I will give this away because if you do this, you're gonna destroy your business here.

So, one of the hacks in 2025 was to make a listicle on your website and put your business, number one. If you were a strong, authoritative brand in your market, that immediately launched you up into the top of the AI. And the case studies that I have seen this year are just, specifically SaaS companies were doing this pretty heavily, and they're just getting demolished this year. They're just losing all of their traffic. It's falling apart pretty heavily. So, those little AI hacks where people were like, oh, there was a little difference here or there. It always comes back to, are you doing the right things around traditional SEO?

Do you have a good site structure? Do you have the right citations? Do you have, traffic? Is there a good time on page? Are you showing up in those top results for the keywords that you want? And you're gonna see good success over on the AI side.

Erik Martinez: That's fantastic segue. And, I think [00:09:00] you're absolutely right. I'm a little bit older than you.

Cameron LiButti: Just a little.

Erik Martinez: But, I think it's interesting because I remember the early days of SEO and, you know, stuffing keywords into, the meta keywords field, right?

Cameron LiButti:Yep.

Erik Martinez: And I remember another friend coming up to me and we were talking about canonicalization.Maybe a lot of people don't know outside of, SEO don't really know what canonicalization is but, at the time, canonicalization was important, right? Google had made it important.

Cameron LiButti: Yep.

Erik Martinez: To know what the actual source of truth is.

One of my SEO consultants was saying,why do you even care about that? That's so two years ago. I'm

like, well, I don't know. Do you still care about addition and subtraction or do you just do multiplication and division?

Cameron LiButti: Yeah.

Erik Martinez: I think you're absolutely right. I think that there's still fundamental things that we need to be doing. So, when we strip away the buzzwords, you mentioned some of the things that matter [00:10:00] and a traditional search.

What are the most important things in your mind from an SEO standpoint that gets you ranked and helps you get discovered regardless of the platform or the tools that are being used.

Cameron LiButti: My answer hasn't changed in eight years. And that is site structure. If you ever back out and look at what a knowledge graph looks like you can Google it, it's like a fancy version of a log map. These are all big words to just mean how do entities relate to each other.

The thing that you control the most is your website. So how do you build your organizations log, map or knowledge graph so that these crawlers, whether it be an AI crawler or a Google crawler or any crawler that hits the web fully understands how all the entities that you control and wanted to know relate to each other.

You can make it as complex as you want. But what it really means to a business owner is you control your website. So site structure is the most important thing that [00:11:00] you control to teach the internet about you.

And it works for both crawlers, algorithms and for humans, right? I think the SEOs lose sight of is that they're always trying to find a magic silver bullet. And we are supposed to make this easier for humans, not for crawlers. And the crawlers are only getting better at mimicking humans.

My answer around that hasn't changed. Now, there's a lot of layers to that on how you do that, whether you wanna build in schema, whether schema works. I would argue that it does. But there have been times where I think the industry has overdone it. Site speed is important, but I would layer that into okay, now you have this wonderful site structure.

Now is it fast and easy to navigate? Those are the basics, the foundations. And then from there you layer it on. It's hard to do if you are not an SEO expert because you don't know where to start. There's a lot of, misinformation out there, because I don't think most SEOs really understand it.

I think the most recent Google update is destroying the local pages. So, for the longest time, you'd see this in law [00:12:00] firms, like personal injury, Chicago, and then you would do personal injury like every single suburb you could think of. And I would always say don't do duplicate content, but the dirty secret was Google really didn't penalize you for it.

Guess what, you're getting penalized now because it's too easy to spin those pages up with AI. So Google's just like, Hey, your office is your office. And sorry, but you're not ranking 20 miles away anymore with that location page. So, anything that AI makes easy now is getting killed pretty fast.

Site structure, think about it. If you're a multi-location business, I see this all the time, Does your website mirror what exists offline? does it have your people? If you are in a professional service, you better have those people up on the website. I hear this oh, we have lawyers leave, or, I don't wanna build a brand for them.

I'm sorry, but those entities are important. Those people are important to who you are. If you're HVAC installer, they're not, overly important, but your services certainly are.

Erik Martinez: They might think they're important.

Cameron LiButti: They might think they're important. Yes, that's a different conversation.

[00:13:00] But if you're HVAC, you care to as carrier your product or is, what boiler are you carrying? Like those entities are important. That should be a part of your website. yeah, long way of saying site structures still far and away the most important thing. We can talk about what exists offline, but that's always where I start.

Site structure.

Erik Martinez: Yeah. And I'm with you on that. I also think that good content.

Cameron LiButti: Yes.

Erik Martinez: Quality content is an important, and I've been doing, a fair amount of research as we talked pre-show, I've backed away from my digital marketing roots, which I've been doing for a very long time. You still have to pay attention to it.

Cameron LiButti: Yeah.

Erik Martinez: You still have to pay attention to it and understand it. I think where Google specifically has been driving is better content.

Cameron LiButti: Yeah.

Erik Martinez: Better content, more high quality content. And I'm seeing a lot more emphasis on video content

Cameron LiButti: If there's one big thing right now that I would tell people around AI is figure out how to be on [00:14:00] YouTube and Instagram with videos. Those are truly citations that matter at a scale they didn't really, 18 months ago, but, yeah, a hundred percent.

That's why we launched our video service actually the last three months because we have to solve this for our clients. Because we have one client, he's a tax attorney, and we're like, we have to make sure he's got videos on YouTube because we won't be able to compete with attorneys if he doesn't.

And we did, and he's competing right up there with agencies that have 20 plus lawyers. It's just him at his firm. It's made a huge difference for him.

Erik Martinez: Yeah, it's funny because have a face built for radio. At least that's the way I view it. But this week, I am working on my first video because, I know.

I've putting it off.

Cameron LiButti: Yeah.

Erik Martinez: At the end of the day, we've gotta get comfortable with the idea of being on video, having conversations, talking to an audience through the lens of a camera, which is kind of a unique different experience. But I think it's one of the things that I think fundamentally we all have to do. Let's go back to [00:15:00] the LLMs.

Cameron LiButti: When people say they want to "show up" in a large language model, what does that actually mean in practice? And how should business owners think about visibility without fooling themselves?

This is where I lean on our data and our experience. I've referenced a bunch of times where a lot of medical practices. I don't think a single medical practice sees more than 3% of their leads coming through right now, through chat GPT. So, first thing to them is not say it directly, but let them know that this is an ego thing right now. Again, respectfully, I try to be like, Hey, you know, less than 3% of your leads are gonna come through.

From there, I go to, search intent. I love talking about search intent because that puts the owner in the shoes of their patient or client, or customer. Let me go back to that tax attorney. One of the first conversations I had with him, he's very successful. I said, where do your clients come from?

Most attorneys get a lot of referrals. What do your referrals look like? And he looked at me, he goes, oh, I get no [00:16:00] referrals. Obviously this man is very successful. And I said, well, how come? And he paused and he kind of looked at me and it hit me. I'm like, oh.

'Cause people who don't pay their taxes and need a tax attorney think they're going to prison. He goes, right. You're embarrassed if you need a tax attorney to ask your friend. So he has a huge opportunity on Google because that's where everybody's searching. So for him, what's happening with AI, this all leads back to search intent.

These people are panicking. They're like, they got their tax bill, they got a nasty IRS letter. They being threatened with jail time, or million dollar fines. So they're panicking. So what are they doing? instead of searching through search results and SEO, they're searching through AI. Am I going to jail?

Well, the AI's are smart enough to say, Hey, I'm not a lawyer. I'm not going to tell you, but you should call one. And so he is getting about 30 to 40% of his leads are coming through AI. Because the speed, I call it [00:17:00] speed the lead. They're going in panicking, they're freaking out, and the AI is going, you better get a lawyer.

And they're pushing him right into him. And so, that brings me back to when I am talking to somebody, what is your situation? Is it an emergency? what is the state of mind Somebody's in? The more panicked that they are in, the more they're gonna rely on AI right now because they feel like it's a person.

Like they're talking to someone, they're going to answer faster. If this is like a, Hey, my wife keeps s nagging me about going to the doctor, they're gonna do their search, they're gonna take their time, they're gonna read reviews. And the majority of the industry still exists over in that google search, Google Maps, right?

Outside of some emergency home repair stuff, if you're looking for a roof company, you're gonna look at the reviews on Google Maps. That's not AI. That's traditional SEO. So, it always comes back to who's your ICP?

Where are they? What's the intent of that query? Now, if it is heavily AI, which most industries aren't, and if you are really honest with [00:18:00] yourself, they're not. If you think you have problem hearing or a tooth is sore, like you're probably going to Google Maps, you're probably reading some reviews, you're probably gonna do the traditional search.

And that's what we're seeing. It's very, very few industries are realigned.Yes, I hear you wanna show up in AI, but we have to show up in traditional search before we get to the AI stuff because if we use any of these scammy, spammy techniques to push you up, like we mentioned earlier, like listicles.

We actually built a plugin last year where the plugin would summarize a blog post. But the prompt we were using to summarize it was telling the LLMs that this was the best business related to the summary. Like that worked brilliantly for like two months and, because the LLMs didn't have enough data yet, so you could sway it.

Those were the little buttons we could push last year. But you know, I always tell clients like, you're faking it and at some point you're gonna get caught out.

Worry about being number one traditional search engine, doing the right things before you ever [00:19:00] get worked up about showing up in the LLM's.And as we proved with that lawyer, as soon as we pushed him up, number one in his area for the Google search, he just boom. And then all those leads started piling in because he was there in Google and the LLM's saw it and they're like, this is the guy. And he's very happy with us.

Erik Martinez: That's awesome. Gotta love it when the clients are happy with what you're doing.

Cameron LiButti: Yeah.

Erik Martinez: If I'm a business owner or a marketer evaluating AI, SEO services, consultants, platforms, what questions do you think I should ask to make sure that I'm getting a real strategy and not the fluff that comes along with the hype?

Cameron LiButti: I think, anytime somebody shows up selling a technique, that's to me immediately a red flag. I want to know what my competitors are doing. How do you determine who my competitors are? What advantages do they have? Why is competitor with less reviews than me ranking above me?

Or, how come a website that looks like garbage is outranking me? I mean, [00:20:00] we both use services I'm sure as well, but if someone shows up selling Strat, this happened to me two weeks ago and we got into it. He came selling, I call it like grifting, but he was using all the buzzwords and I said, what's the strategy behind this?

Why do you keep telling me this strategy versus what's the competitive advantage to doing this? How is this gonna be competitors? If someone's just using buzzwords that, are new in the last 12 months. They're probably selling you something, they're probably jumping on the bandwagon.

But I always look for, what is my competition doing? How am I gonna beat my competition? If they respond, well this works in Manhattan. Great, well I don't live in Manhattan, or I don't compete in Manhattan. How is that different? And I can speak geographically to the entire United States about what occurs.

So how that strategy is not the same as the middle of I don't Nebraska. We have a client there. She's like, what do I gotta pay you?

I'm like, pay me for what? She goes, well, we gotta do marketing. And I said, you are the only doctor within an hour. Literally, what do you want me to do? Do you wanna run ads? Well, no, I don't really wanna [00:21:00] run ads. Okay, then we'll build your amazing website. We'll make sure your GMB is optimized and then you pay us just monthly to maintenance the website and you're done.

And she's like, what are you talking about? She's like, I don't have to pay you thousands of dollars? I'm like, literally can't take your money. There's nothing for me to do. She's been our client for three years paying us for maintenance. She gets all the calls within an hour of her office. And so, if someone's not gonna be honest about who your competition is and what you're doing, I think that's a huge red flag.That happens to me a lot, by the way. People are like, I need marketing. Marketing for what? Who's your competitors? Well, we don't have any competitors. Then who are we out marketing? Again, and if they wanna do ads, I'm more than happy to do ads. We will absolutely. But on the SEO organic side, you're gonna win by default if you have a pretty decent website and a generally well optimized Google Business Profile.

Those are my red flags. If you're not talking about competitors, they're selling you just some strategy that they made up.

Erik Martinez: I think the other thing that for me has always been a red flag is when you ask 'em about measurement.

Cameron LiButti: Yep.

Erik Martinez: How do you measure success? It's one of the [00:22:00] most often asked questions I get. I grew up in the direct marketing industry,

Cameron LiButti: Yeah.

Erik Martinez: You know, everything's about measurement of some kind of attribution, which is a whole different conversation that we're not gonna get into today.

What is the measurement look like? What should I expect? When should I expect it? If you're telling me that, we're gonna do all this magic stuff, I just had this recently happen, client that we've transitioned off of their digital marketing to another agency because we wanted to focus on, AI enablement. The new agency came up and they came up with a, I felt like a decent SEO plan, but I got the audit and they were talking about page speed. I'm like, did you actually look at the lighthouse reports? Did you actually look at the metrics? Did you go inside of Shopify and look at all the work that had been done to clean up the CSS and clean up all the mess?

And as you know, I could run 20 different speed reports and I'll get 20 different

answers.

Cameron LiButti: [00:23:00] Yeah.

Erik Martinez: Right? Is the end customer getting the experience that they need or want from that particular website? Now, was the website perfectly optimized? No. No, it wasn't.

Cameron LiButti: Yeah,

Erik Martinez: When you start looking at that, don't just run a generic lighthouse report and say page speed needs to be dealt with. I mean, how many times have you gotten gotten that email like, Hey, we can boost your SEO leads bysome magic number in 30 days.

Cameron LiButti: Yes. So one of my favorite things to do,is when we reduce traffic and their revenue goes up, the client gets so confused. They're like, my traffic's going down. I said, I Yeah, I know. It's 'cause you have a bunch of garbage clicks for bad blog posts.

Yeah. But we need that for what? The traffic's from Seattle. You're in Florida and then their revenue starts going up. They're going, what's happening? You're actually ringing for the keywords that make you money. And oh, and that's the other part is like understanding total addressable market tam.

There's a finite amount of [00:24:00] market for you if you're a local business. I mean, any business really, there's a finite amount of business. And so when someone's like, I've gotten you 5,000 visitors this month. Well, there's only 400 of them even need your services. So what are the other 4,600 visitors on your website doing?

And so yeah, we, I talk about revenue a lot. That's how we get a lot of our referrals. They're like, oh, my revenue jumped 30% this year. I mean, last year we had a client revenue went up 57%. One client, her first year, her revenue went up 30%.

Her second year. This is a business that had been around for 12 years. Her revenue grew that much, and her second year went up 27%. She's very happy with what we're doing. But yeah, I like revenue. And that comes from bottom of the funnel keywords, like, Hey, are you there?

Are you showing up when someone's ready to buy? and if you are in an industry that takes more, Solar comes to mind, that's a slow process. How do we make them trust us? How do we get 'em into our pipeline? How do we continue to remarket to them? How do we continue to teach them? [00:25:00] How many touchpoints are we having, before they make that decision?

And that's a bigger conversation. Medical, you can't run remarketing. 'Cause the HIPAA rules with keeping remarketing list. But, specifically in medical, are you gonna show up when it's time to buy? Are you in the right places? But yeah, so actually funny story, you bring up the SEM report.

We are currently in the process of working with a mid nine figure company, and somebody showed up for an SEO call with an SEM report. Head of marketing laughed them out of the room. You need to go, like you are outta your mind if you think you're showing up with an SEM report for a $500 million bus.

Yeah, we're way past that. This is not who we're hiring here. And just so if the smaller businesses listening to this to understand like how, sometimes silly that sounds to these big companies when someone's using these automated reports.

Erik Martinez: Yeah, there is definitely a game there and I'm sure you're hit up by the same list of people I'm hit up and like, Hey, I can improve your leads [00:26:00] by doing x, y, z.

Some practical tips for somebody if they wanna get started, here in the next 30 days.

Erik Martinez: Besides calling Bidview Marketing for help.What do you recommend as one of the first steps that they should take? What's the very first thing that they should do?

Cameron LiButti: It depends how technical you are, but I think everybody knows how to use Google today. You know, what are your services and Start Googling them.

Erik Martinez: You haven't met my dad, but that's a whole different story.

Cameron LiButti: Fair. hopefully you know how to use Google. If you do, start Googling your services and look for businesses, that are positioned similarly to you.

So if you search dentist near me or dentist, your location. We're not looking for the Yelps, we're not looking for the directories, we're not looking for the lead gen businesses. We're looking for, hey, this practice most closely, represents themselves how I like to be represented. What do you like about them?

Go to their website. Write these notes down. Oh, I like how when I show [00:27:00] up to their website, this is a big one. I like how, friendly they look. Okay. Why? When I go to my website, there's a big stock image. Okay, good. So now you're starting to identify that your positioning is poor.

And so one of the first conversations I always have is to look at your competitor. I do it if I'm working with you. But look at your competition. How are they positioning themselves in the market? How are they positioning themselves against you or depositioning you?

And so all that means is to show up to their website, start writing down notes, things you like, things you don't like, right? And then, find, three competitors and then go back to your website. Do you have all the service pages that they have? I am guessing you probably don't.

And if you do, they're poorly written. They've got all of 200 words and they have three H1 tags that just means three headers on the page. And maybe they don't visually don't look like it to you, but you used Wix because you did it for free and you didn't understand the difference between it.

To Google it all visually looks the same, but to you it might actually visually look different. So go through that, check those [00:28:00] things. Do you have a homepage? Do you have an about page? Do you have a contact page? Can you actually contact your business? I can't tell you how many times we've put up new websites and the phone goes crazy in the first month and they're like, this is incredible.

We love SEO. And I'm like, yeah, It's month one guys. We didn't do any SEO yet. We just launched a new website and people can click to call now. Most businesses are at least seeing 60% of their traffic from mobile. So look at your competitor on mobile. Look at your website on mobile.

I'm guessing your competitor's mobile experience is much better than yours. It's easy to contact you, it's easy to navigate with their thumb. If you are like a mobile heavy service business, like a, car wash gets like 98% of their traffic is mobile 'cause they're in their car looking for a car wash.

Erik Martinez: Right! Totally.

Cameron LiButti: Right? If you are business to business, you will see more desktop. 'Cause if you're attorney to attorney, you're gonna see them looking Monday through Friday at attorney office hours and that'll be more desktop heavy. But, in the B2C world, it's all gonna be 60 plus percent at this point in [00:29:00] 2026 mobile.

Look at what your competitors are doing. Mobile is broken on most local businesses. That's where I would start, is improving, the experience on your website. If you control your website, improve the experience on your website, that will take you, pretty far.

So the SEOs of the world will call that time on page, but you're, all you're doing is improving their experience. And, if you can control that, you should.

Erik Martinez: Yeah, I think that's a simple and easy enough first start just to go, Hey, do a little bit of competitive research. You can do this in under an hour, right?

Come up with five notes and say, okay, how can I make those improvements on my site this month? I think that's great advice.

All right, we're gonna close this out, Cameron.

I really appreciate you coming on, man. I love talking about this stuff. I think it's really important for people move beyond the hype and really start thinking about the practicalities, bringing ourselves back to AI SEO.

It's just SEO folks. It's good content, good site structure. It's [00:30:00] inbound links. Yes, those are still a thing. How does an AI crawler find you?

Cameron LiButti: Yep.

Erik Martinez: If somebody wants to reach out to you, what's the best way to get ahold of you?

Cameron LiButti: So you can find me at bidviewmarketing.com. I'm most active probably on LinkedIn, if you wanna look me up there. I was really good earlier this year about posting, but, a little slower lately. But you can find me there.

Erik Martinez: You should use AI for that.

Cameron LiButti: Funny enough, when you start using AI for your social media, somehow the social media can identify that and it throttles your engagement pretty quickly.

So, I'm getting better about posting. I'm really good internally about posting a newsletter. But you can find me bidviewmarketing.com and then on my LinkedIn at Cameron LiButti

Erik Martinez: Cameron, thank you so much for all the time today. I really appreciate it. If you're really concerned or feel like all this pressure around this A-I-S-E-O thing, still just SEO. It's still about good content and good site structure. So keep doing and advising the [00:31:00] things that you have been doing.

Just do them faster.

Cameron LiButti: Yes? Do them faster.

Erik Martinez: Cameron's right. AI SEO is still SEO. And I think the part that sticks with me from this conversation is the search intent piece. Less than 3% of medical leads are coming through ChatGPT, but 30 to 40% of a tax attorney's leads are coming through AI because their prospects are panicking.

That's not a story about AI. That's a story about understanding the person on the other end of the search. If you're a business owner or you run an agency and you're feeling the pressure to chase AI visibility, here's what I take from this episode.

Google your own services. Look at three competitors. Take notes. Look at your site on a phone. Look at theirs on a phone. Most of what you'll find is the work that will help you with your AI search and visibility and general SEO visibility.

If this episode was helpful, share it with someone who's wrestling with the same questions. If you want to talk about how this applies to your business, you can find me on LinkedIn or reach out to Cameron.

Until next time, keep moving forward. We'll see you on the next episode of the Digital Velocity podcast. Thank you, and [00:32:00] have a fantastic day!

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