You are publishing more content than ever. So is everyone else. And somewhere in the rush to keep up, a lot of it started to sound the same.

David Ebner, President of The Content Workshop, has a blunt explanation for why. “A tool doesn’t know what good is.”

In this episode of the Digital Velocity Podcast, host Erik Martinez and David Ebner get into storytelling in the age of AI: why so much of it reads like word salad, what actually separates good from generic, and why the speed everyone is chasing might be the very thing making the work worse.

David has spent 13 years telling brand stories, and he does not think AI is the problem. He thinks the problem is that most people never learned what good looks like before they handed the work to a machine.
There is a specific thing David does before he ever hits the magic button that most people skip. Miss it and you get slop at volume. Get it right and the tool starts turning you into something closer to a superhuman writer.

Listen to Episode 114 to hear where human creativity has to stay in the process, and why good was always good no matter how it gets made.