Meet Your Hosts
Erik Martinez
CEO & Owner / Digital Velocity
Erik is the CEO & OWNER of Digital Velocity, a digital marketing and website development agency. As an accomplished digital marketer, his in-depth knowledge spans paid and organic search engine marketing, email marketing, website development and management, digital data-mining and analysis, and direct marketing. Erik has succeeded in managing direct and digital marketing programs for multi-channel retailers in niche home décor, running enthusiast, women’s luxury apparel, food gifts, agricultural products, and business-to-business lead generation.
Tim Curtis
Chief Strategy Officer / Navistone
Tim Curtis is the Chief Strategy Officer at NaviStone, where he draws on his extensive experience as a CEO, CMO, and strategic consultant to drive the company’s product vision and strategic roadmap. His long-tenured leadership across these diverse roles has equipped him with a rare and valuable perspective, enabling him to craft clear, actionable roadmaps that align with long-term business goals. Tim’s strengths in strategic thinking, problem-solving, and futuristic vision allow him to see opportunities where others see obstacles, inspiring innovative solutions and driving impactful results.
Recognized for his ability to distill complex challenges into simple, actionable insights, Tim brings clarity and direction in the ever-evolving world of marketing and technology. His unique approach, informed by a deep well of knowledge and curiosity, makes him a sought-after speaker and respected leader in the industry.
Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke
In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences.
Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys.
Whether you’re a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue.